Achieving 'ngiting pinatibay' for moms and kids
(MANILA; October 1, 2019) – Colgate Philippines, the leading toothpaste brand in the country, is continuing its mission to keep Filipino families strong, healthy and smiling as it strengthens its commitment to work collectively with the Department of Education (DepEd), the Department of Health (DOH), Local Government Units (LGUs), and various Public Health Dental Associations in promoting proper oral care.
“For the past 90 years, Colgate Philippines has spearheaded various programs aimed at educating Filipinos, especially the youth, on the importance of proper oral care,” said Mr. Arvind Sachdev, President and General Manager of Colgate-Palmolive Philippines, Inc. “We recognize and extend our appreciation for the continued support of our partners from the Department of Education, the Department of Health, Local Government Units, and Associations of Public Health dentists as we come together and unite for a common objective – to help Filipinos possess strong, healthy, cavity-free teeth.”
Everyone Deserves a Future to Smile About
Inspired by the smiles of Filipinos across the country, Colgate has been active on-ground in educating families about good oral care habits. Various programs were launched like ‘Bright Smiles, Bright Futures’ program, the Colgate Scholarship Promo, and the Philippine Anti-Cavity Campaign. Colgate and its partners have been able to provide yearly Oral Health programs to public school learners nationwide. The campaign, ’Bright Smiles, Bright Futures’ program, is the largest and longest-running campaign of its kind. “We provide oral health education, conduct tooth brushing drills, and distribute toothpaste and toothbrush samples. Since 1997, the Bright Smiles, Bright Futures program has reached 23.8 million children nationwide across 33,000 public schools and 10,000 day care centers, and we have done so working with over 2,000 professional dentists.,” said Emily Fong Mitchell, Marketing Director of Colgate-Palmolive Philippines, Inc.
Game Changer in Oral Care
Having poor oral care habits can lead to many problems. Not only does it affect one’s confidence and self-esteem, it can cause absenteeism for students, and it can also lead to more serious health problems. In short, one’s oral care health can affect one’s overall health.
As part of its efforts to help Filipinos possess strong and healthy teeth, Colgate is also launching the new Colgate Maximum Cavity Protection Toothpaste with Amino Power that helps strengthen teeth from within. This new and powerful formula now has Arginine that helps neutralize the bacteria in the mouth, to fight acids formed from sugars in plaque, the source cause of caries, before they can harm your teeth. It also contains Fluoride that helps add natural calcium to teeth to make them strong.
“Colgate has always been committed to developing innovative and effective products to help keep Filipinos cavity-free, strong, and smiling bright. This new product with Amino Power that helps strengthen teeth from within will definitely be a game changer in the oral care market,” Michelle Villena, Marketing Manager of Colgate-Palmolive Philippines, said.
Together with the launch of the Colgate Maximum Cavity Protection Toothpaste with Amino Power, Colgate is likewise spearheading a campaign to encourage mothers and parents to unlock the inner strength of their children. With “Ngiting Pinatibay” as its battle cry, the campaign serves as a reminder to mothers on the important role they play in ensuring that their children are orally fit and healthy. With Colgate as the family’s trusted partner, mothers are equipped with the tools to strengthen their children’s teeth from within.
Moreover, the “Ngiting Pinatibay” campaign encourages mothers to help prepare their child to live life to the fullest, as they build inner strength to conquer challenges that come their way.
An exemplary model of inner strength, actress and host Karla Estrada, was also announced as the brand ambassador of the new Colgate Maximum Cavity Protection toothpaste with Amino Power.
“With inner strength comes the resilience to face life’s challenges. And when we have strong and healthy teeth, we are able to flash that confident smile when we overcome adversity. We believe Karla is a great embodiment of inner strength, and that’s why we’re happy to have her be part of the Colgate family,” adds Villena.
The new Colgate Maximum Cavity Protection toothpaste with Amino Power is already available in stores nationwide. This latest product from Colgate Philippines is available in the following SKU sizes and recommended resale selling prices (RRSP): Tubes: 214g (P115), 140g (P80), 74g (P50), 37g (P30), 195gx2 (P149), 132gx2 (P119); Sachet: 24g (P7) (RRSP are recommended prices only. Our customers are free to determine their own price).