As the heat of summer begins to sizzle, April 2025 delivered a fresh wave of exciting stories that blended style, reflection, wellness, and innovation. From unforgettable celebrations at Rustan’s to meaningful Easter events at BGC, from big-screen adventures to breakthroughs in digital banking and health advocacy—this month reminded us how vibrant and resilient Filipino life can be. Here’s a look back at the moments that made April one to remember:
Grill Goals: ACE Hardware and Weber Bring the Heat
Outdoor cooking just got a premium upgrade! On April 3, ACE Hardware and Weber launched high-performance grills in the PH market—with models from portable charcoal units to advanced gas grills. Their Manila event featured grilling demos, taste tests, and backyard BBQ vibes to inspire Pinoy hosts everywhere.
Moments to Remember: Rustan’s Celebrates Summer in Style
Rustan’s Moments of Summer turned the iconic department store into a full-on luxury cruise experience on April 5. From resort-chic fashion shows and interactive brand booths to immersive decks like Haven, Marina, and Radiance, shoppers sailed through beauty, play, and lifestyle all in one summer celebration. Exclusive raffles, perks for Beauty Addict members, and posh giveaways like a trip to Banwa Private Island sealed the deal.
From Reflection to Celebration: A Holy Week at BGC
Bonifacio Global City brought back Faith Walk, a 14-station Holy Week journey in partnership with The Chosen, from April 16–20. On Easter Sunday, BGC hosted a sea-themed Easter Ocean Eggventure, a grand egg hunt, and a Bunnies & Buddies Meet-Up. With shows, loot bags, and family-friendly activities, it was a beautiful balance of reflection and rejoicing for the season.
Big Screen Buzz: Dragons and Blocks Hit Cinemas
How to Train Your Dragon dropped new live-action character posters that reintroduce Hiccup, Astrid, and their dragons in full cinematic glory. Meanwhile, A Minecraft Movie starring Jason Momoa and Jack Black brought pixelated adventure to life with humor and heart, showing how creativity powers every world—block by block.
Financial Wins: CIMB Powers the Digital Banking Revolution
With over 9 million customers and recognition from The Asian Banker, CIMB Bank PH continues to lead the charge in digital banking. Now ranked 41st among the world’s top 100 digital banks, CIMB empowers Filipinos with savings, loans, and investment tools—no bank lines required.
Health Focus: Eat Better, Live Better This World Health Day
Herbalife’s World Health Day campaign emphasized the power of balanced nutrition in preventing lifestyle diseases and boosting energy. From “Pinggang Pinoy” to understanding good fats vs. bad, their message was clear: small changes in eating habits can lead to big wins for health and happiness.
Happy Walk Carries On in April!
Though the main Happy Walk celebration happened in March, SM Cares and DSAPI continued the spirit of inclusion in early April. SM malls in CDO and Ormoc hosted inclusive activities that showcased talents and strengthened support for the Down Syndrome community.
New Partnership Brings Autism-Inclusive Hiring to SM Supermalls
SM Supermalls has teamed up with the Autism Society Philippines (ASP) to open doors for individuals on the autism spectrum, offering them meaningful employment opportunities in the retail world. This exciting partnership builds on SM’s long-standing commitment to diversity and inclusion, with the goal of providing jobs where everyone can thrive. The initiative kicks off with roles at Book Nook, SM’s innovative community learning hub, designed to be a space where everyone feels welcome. SM’s “Mall for All” vision is more than just a slogan—it’s a mission to create spaces that celebrate unique talents. With this collaboration, SM and ASP are taking a big step toward shaping a future where everyone, regardless of ability, has the chance to succeed.
A Flavorful Fiesta: DTI National Food Fair 2025 Brings Filipino Culinary Excellence to Life!
The DTI Bagong Pilipinas National Food Fair 2025 was a sensational five-day event at SM Megamall, celebrating the rich and diverse flavors of Filipino cuisine. Officially opened by President Ferdinand “Bongbong” Marcos Jr., First Lady Liza Araneta-Marcos, and DTI Secretary Cristina Roque, this year’s fair brought together food lovers, entrepreneurs, and dignitaries in a vibrant display of Filipino culinary excellence. From April 9 to 13, Megatrade Hall transformed into a gastronomic haven, featuring mouthwatering regional delicacies and cutting-edge food innovations. A standout moment was the launch of the DTI Bagong Pilipinas Marketplace, an exciting digital platform connecting Filipino businesses to global markets. The event not only celebrated the spirit of Filipino food but also highlighted the power of entrepreneurship and cultural pride that is fueling a new era of creativity in the Philippines.
Ditch the ‘Bahala Na’ Mentality: How to Build Your Emergency Fund and Be Ready for Anything
The Bangko Sentral ng Pilipinas (BSP) continues to emphasize the importance of financial preparedness by encouraging Filipinos to establish an emergency fund—a financial safety net for unforeseen circumstances like job loss, illness, or natural disasters. Jim Ian Bautista, a senior research specialist at BSP, highlights that financial readiness can reduce anxiety during tough times. Partnering with CIMB Bank Philippines, the country’s leading digital-only bank, the BSP advocates for taking the first step today. With tools like CIMB’s Own My Goals (OMG) feature, Filipinos can set realistic savings goals, automate their savings, and even earn interest while building their emergency fund. CIMB also offers high-interest savings accounts, making it easier to grow your funds. With no minimum deposit required and a straightforward mobile app, saving for the unexpected has never been more accessible.
The Future of Homebuying is Personalized: RLC Residences’ New Website Guides You Every Step of the Way
RLC Residences’ newly launched website offers a personalized, streamlined experience for homebuyers, investors, and renters. By answering a few simple questions, users can easily find properties that match their preferences, whether it’s for purchase or rent. The site provides valuable tools like property comparisons, trend insights, and financing calculators, making the journey to homeownership or investment clear and stress-free. Whether you’re exploring your first home, expanding your portfolio, or just browsing for the right space, RLC Residences has you covered.
Peach Mango Pie-Palooza Room Now Open at The Dessert Museum!
Jollibee’s Peach Mango Pie is taking over The Dessert Museum with a new Peach Mango Pie-Palooza Room! This vibrant, fruity space celebrates the upgraded pie, now packed with even more peach and mango chunks in a golden crust. Guests can explore fun photo ops, enjoy activities like the Peach Mango Pie Chunk Tank, and get a free pie by sharing a pic on social media. The room is open starting April 9, 2025, at S’Maison.
Disney in Blue: UNIQLO and BUAISOU Bring Indigo Art to Life
UNIQLO’s latest UT collection, Disney in Blue, launches on April 21, 2025, in collaboration with Disney and Japanese indigo artisans BUAISOU. Part of the MAGIC FOR ALL project, the collection reimagines Mickey Mouse and friends in stunning shades of natural indigo, blending traditional Japanese dyeing techniques with modern craftsmanship. Featuring unique prints, tie-dye patterns, and rich blue gradients, the lineup includes T-shirts, shirts, and shorts for men, women, and kids—bringing a handcrafted, magical touch to everyday wear.
Stay tuned for more seasonal roundups and feel-good features as we head into May!
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