This holiday season, Fisher Mall in Quezon City is lighting up not just with festive decorations but also with a heartwarming cause. The mall kicked off the Christmas festivities on November 28, 2024, with its annual Christmas Tree Lighting Ceremony, marking the beginning of the “Fishing for Joy” advocacy campaign.
The Fishing for Joy initiative is Fisher Mall’s way of giving back to the community, with a special focus on supporting children battling cancer. Through this campaign, shoppers can contribute to a meaningful cause simply by using their Fisher Elite Cards for purchases. For every transaction made using the card, 10% will go to the charity chosen by the mall. This year, Fisher Mall continues its partnership with Bahay Aruga Inc., an organization that provides shelter and support for children undergoing cancer treatment.
Fisher Mall officials and Congressman Arjo Atayde lead this year’s traditional Christmas Tree Lighting Ceremony (L to R: Lisa Macuja; Vice Chairwoman, Moleen Del Rosario; Chairman, Bobby Del Rosario; President, Ray Del Rosario; Fisher Mall Quezon Avenue Mall Manager, Anthony Beltran; Cong. Arjo Atayde; Gabriel Atayde; Patricia Atayde; Montito Almario)
Spreading Joy Beyond the Holidays
Raymond Del Rosario, President of Fisher Mall, shared, “As we enter the season of giving, this initiative allows us to spread joy beyond the holiday season. Our Fishing for Joy campaign is our way of giving back, and our partnership with Bahay Aruga Inc. reflects our commitment to making a meaningful impact on the lives of those in need.”
Fisher Mall’s Fishing for Joy campaign is designed to make it easy for families and shoppers to participate in this season of giving. Whether you’re doing your Christmas shopping or treating yourself, you can help make a difference by simply using your Fisher Elite Card. The program runs until December 31, 2024, giving you plenty of time to contribute to a cause that benefits the community, especially children and families going through the hardships of cancer treatment.
Fisher Mall President Raymond Del Rosario, Quezon City Congressman Arjo Atayde, and Gabriel Atayde came together
to spread holiday cheer with a heartfelt gift-giving activity to the beneficiaries from Bahay Aruga, Inc.
A Heartwarming Gift-Giving Celebration
The highlight of the launch event was the heartfelt gift-giving ceremony, where Fisher Mall officials and guests, including Quezon City Congressman Arjo Atayde, personally delivered gifts to the beneficiaries of Bahay Aruga Inc. The event was attended by various local officials, including Ollie Belmonte of the Quezon City District 1 office, and tourism leaders Ma. Victoria Auto and Vince Buenaventura. Also present were Lisa Macuja and Frederico J. Elizalde from Manila Broadcasting Company, showing their support for the cause.
Bahay Aruga’s mission resonates deeply with the Fisher Mall team, particularly Raymond’s father, Robert “Bobby” Del Rosario, Chairman of Fisher Mall Group of Companies. Raymond shared, “The spirit of Fishing for Joy reflects the values passed down by my father, who has always believed in the importance of giving back to our community.”
Celebrate the Season with Purpose
This holiday season, bring your family and friends to Fisher Mall Quezon Avenue and enjoy not only the beautiful Christmas display but also the chance to support a noble cause. The Christmas decorations will be up until January 6, 2025, offering a festive atmosphere for all visitors. Whether you’re enjoying the sights or shopping for the holidays, you can make a difference by joining the Fishing for Joy campaign.
To stay updated on Fisher Mall’s events and ongoing initiatives, visit their official website at fishermall.com.ph or follow them on Facebook and Instagram.
This is a press release by Greenbulb Communication.
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