March isn’t just about blooms and sunshine—it’s also a powerful reminder of how women continue to shape our communities, careers, and causes. This month, brands and institutions across the country stepped up with meaningful initiatives that support, celebrate, and empower women in all walks of life. From safer malls for moms to scholarships for future pilots, here’s how March 2025 became a standout month for inclusion, resilience, and women-led wins.
Here are some of the standout stories that made March 2025 a month of meaningful progress and empowered possibilities:
Women and Inclusion Front and Center
1. Empowering Moms: SM Supermalls Gets DOH Nod
SM Cares celebrated a major milestone as 51 SM malls earned DOH accreditation as Mother-Baby Friendly Workplaces. With safe breastfeeding stations, human milk depots, and staff training, this initiative is a big win for Filipino moms.
2. Women on Fire: SM’s Inclusive Fire Drill Campaign
SM Cares partnered with the BFP to launch the Women on Fire initiative on March 4. It honored female firefighters and safety advocates nationwide while conducting the 4th Simultaneous Fire Drill to boost fire prevention awareness.
3. PAL’s P10M Pledge to Train Future Filipina Pilots
Through its Fly With Her program, PAL is investing in the next generation of women aviators, pledging ₱10 million for scholarships and releasing a film to inspire girls to dream big in aviation.
4. MILO Pays Tribute to Women Athletes
MILO® spotlighted women in sports, from grassroots heroes to trailblazers like Mary Joy Tabal and Adeline Dumapong-Ancheta. Their stories show how inclusive programs are shaping tomorrow’s champions.
5. Lalamove x Common Room: She Delivers!
Lalamove celebrated Women’s Month by uplifting women-led MSMEs. Crafters and entrepreneurs praised the delivery service for helping them expand and thrive.
6. Girlboss Goals: CIMB Empowers Pinays Financially
CIMB launched its #girlboss campaign to help Filipinas take charge of their savings, goals, and spending habits with tools like Own My Goals and QR PH payments.
Celebrations, Events, and Family Fun
7. National Working Students Day Debuts on March 21
MMDC led the launch of National Working Students Day, highlighting the challenges and resilience of working learners. With flexible learning, AI tools, and scholarships, MMDC aims to redefine education for all.
8. Happy Walk 2025 Unites Communities
Held in multiple SM malls, Happy Walk gathered thousands to raise awareness for individuals with Down Syndrome. The theme “321 & Beyond” emphasized joy, inclusion, and unity.
9. Shake Shack’s Shake & Bake Sale Pop-Up
Shake Shack teamed up with Hey Pie People for a one-day-only foodie fest on March 13 in ATC. Customers enjoyed pies, DIY hotdogs, and double shakes in this sweet collaboration.
Parenting, Learning, and Kid-Friendly Launches
10. Smart Launches Junior Plan for Kids
Smart’s new Junior Plan (₱499/month) offers unlimited access to educational and fun apps like Khan Academy, YouTube Kids, and Messenger Kids—plus parental controls for peace of mind.
11. Jollibee Opens 1300th Store in Abulug
Jollibee reached a milestone with its newest branch in Cagayan. With tech upgrades and book donations to local schools, this expansion spreads more than joy—it builds communities.
12. The Unbreakable Boy: A Family Film with Heart
Ayala Malls Cinemas exclusively premiered The Unbreakable Boy, a touching film about autism, resilience, and father-son love—just in time for a family movie date.
Health, Wellness, and Home Safety
13. Avoid Summer Bill Shock with CIMB Tips
From switching to LED bulbs to using fans with ACs, CIMB’s simple tips helped Filipino families stay cool and budget-conscious this summer.
14. Sole Pharma Brings Science-Backed Supplements
From joint health to stress relief, Sole Pharma launched in the Philippines with a lineup of GMP-certified wellness products now available in major drugstores and online.
15. Unilab at 80: The Ripple Effect of Care
In celebration of 80 years of service, Unilab honored everyday stories of care and community impact through its campaign Sa Simpleng Alaga, Malaki ang Nagagawa.
16. Fire Safety Reminders from Beko
In time for Fire Prevention Month, Beko shared essential tips—from checking plugs to using fire-safe appliances—helping Filipinos keep their homes safe and sound.
Culture, Creativity, and Community
17. RLC Residences Hosts IRONKIDS & IRONMAN Events
RLC gave young athletes a chance to shine at IRONKIDS Puerto Princesa, with podium finishes from the Junior Triathlon Team. They also joined the IRONMAN 70.3 race with standout results.
18. Circuit Makati: Where Arts Meet the City
Ayala Land’s Circuit Makati continues to flourish as a cultural hub. From Artist Residencies to world-class theaters and upcoming art spaces, it’s shaping the future of Filipino creativity.
19. The Travel Club Helps First-Time OFWs Take Off
Through its Donate Your Luggage initiative, The Travel Club turned preloved bags into precious gifts for OFWs starting new journeys—with love, support, and solidarity tagging along.
Sweet Spot: Limited-Time Treats You Shouldn’t Miss!
20. Krispy Kreme’s Cloud Bomboms Fly Off the Shelves
Only until March 31! The Cloud Bomboms—Lotus Biscoff, Strawberry, and Chocolate—delivered dreamy textures and kreme-filled bites to doughnut lovers everywhere.
21. Red Ribbon Levels Up Birthdays with Supreme Cake
Perfect for family parties, the new Supreme Caramel-Mocha Dedication Cake blends two rich flavors and a showstopping design for just ₱599. Because every birthday deserves a moment to remember.
That’s a wrap for March 2025!
Whether you’re parenting, planning, hustling, or celebrating—this month proved that every moment, big or small, has the power to uplift, empower, and inspire.
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