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Revolutionizing Family Care: edamama and KonsultaMD Launch First-of-Its-Kind In-Store Clinic

3 min read
Revolutionizing Family Care: edamama and KonsultaMD Launch First-of-Its-Kind In-Store Clinic

edamama has partnered with KonsultaMD to launch the first in-store clinic at Ayala Malls Feliz. Parents can now access free medical consultations while shopping for over 100,000 parenting essentials. This innovative facility makes healthcare and shopping more convenient, helping families navigate parenting with ease.

In a groundbreaking move to enhance family care, edamama, the Philippines’ leading online-to-offline parenting platform, has partnered with KonsultaMD to unveil a unique in-store clinic. This innovative facility will debut with the opening of edamama’s fourth and largest store at Ayala Malls Feliz Level 2, allowing parents to shop for over 100,000 products while accessing essential healthcare services.

This collaboration offers an unparalleled experience, combining healthcare with everyday shopping. Starting this weekend, families can enjoy free medical consultations from KonsultaMD’s pediatricians and OB-GYN specialists every Saturday and Sunday, from 2:00 PM to 6:00 PM. Parents can now seek expert health advice for themselves and their children without needing an appointment—simply walk in, shop, and receive the support they need.

Bela Gupta, CEO and founder of edamama, expressed her enthusiasm for this initiative: “As we strive to make parenting a more joyful and seamless experience, we recognize that healthcare can be one of the biggest challenges our customers face. This in-store clinic, in partnership with KonsultaMD, is our way of providing accessible, easy, and affordable healthcare right where families shop.”

The new store promises more than just healthcare. Visitors can explore an interactive screen to browse through edamama’s extensive product offerings. Shopping experts are on hand to assist parents, ensuring that every purchase is mama-approved. Additionally, customers who shop between 10 AM and 2 PM can take advantage of same-day delivery to their preferred store branch.

Unique features of the store include a stroller track with four different surfaces—stone wash, concrete, carpet, and grass—allowing parents to test strollers and car seats in a realistic setting.

To celebrate the launch, edamama is offering exciting promotions. Shoppers can kickstart their Christmas shopping with Anko’s Learning Toys and Accessories or stock up on essentials from bean essentials and bean fashion. A 10% discount awaits those who spend a minimum of ₱2,500 on any bean fashion item, along with the chance to win prizes from the Spin the Wheel game with a minimum purchase of ₱2,000.

From September 27 to 29, customers who shop at least ₱3,000 will receive a Mombrella or Loot Bag. Additionally, shoppers can create a gift registry in-store, enjoying a 10% discount for an entire year, with an extra 10% off for family and friends who shop from their wishlist during the first month.

For those eager to experience the convenience of healthcare at their favorite parenting store, edamama encourages families to follow their social media channels for updates on clinic schedules and more exciting family services.

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Hazel Paras-Cariño

Hi, I’m Hazel Paras-Cariño—Head of Content at theAsianparent Philippines, proud mom of two, and passionate storyteller at heart. With over 11 years of experience in content strategy, digital marketing, and editorial leadership, I now lead our content across web, app, and social platforms to serve one of the most important audiences out there: Filipino parents. Whether it's creating informative articles, engaging mobile experiences, or meaningful social conversations, I believe content should connect with both data and heart.

Before this role, I worked as App Marketing Manager and Web Content Editor at theAsianparent, and previously contributed to NGOs, tech, and creative industries. I hold a Master’s degree in Integrated Marketing Communication, but my real education comes from balancing deadlines, diapers, and the daily chaos of motherhood. When I’m off-duty, you’ll find me painting, dancing, or exploring imaginative stories with my kids—sometimes all at once.

Let’s keep creating content that informs, empowers, and uplifts families.

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