Manila, Philippines, 10 July 2024 – Delicato, the award-winning Singaporean delicatessen brand, proudly announces the launch of its gourmet pork sausage range in the Philippines. Known for their unique flavors, including Truffle Cheese and Mixed Herbs & Spices, Delicato sausages are made with premium-quality meat, offering Filipino consumers a delectable way to elevate their daily meals.
Delicato was first introduced by FairPrice Group (FPG) – Singapore’s largest grocery retailer – in 2021 through FPG’s Own Brands business. What began as a delicatessen counter at FairPrice Finest has now expanded into a variety of gourmet retail products, with sausages being the flagship offering.
Grace Cukingnan-Chua, CEO of Own Brands and Food Solutions at FairPrice Group, expressed excitement about Delicato’s expansion to the Philippines, noting the strategic importance of the market: “Filipinos are discerning when it comes to taste and quality, making the Philippines a perfect destination for Delicato. Growing up in the Philippines, I’ve seen how important food is in bringing families together. Through this launch, we’re thrilled to introduce our range of gourmet sausages to our kababayans.”
Delicato’s sausages, renowned in Singapore for their variety and meaty texture, are curated by a team of specialists and crafted using top-tier meat, providing a firm bite while maintaining juiciness. The brand aims to help consumers add a gourmet flair to everyday dining experiences.
Since its inception in Singapore, Delicato has garnered significant industry recognition, winning Product Launch of the Year and Designed in Singapore awards at the prestigious FMCG Asia Awards 2022. Five of Delicato’s best-selling flavors are now available in the Philippines: Truffle Cheese, Cheddar Bratwurst, Hot & Spicy, Smoked Bratwurst, and Mixed Herbs & Spices pork sausages.
Delicato sausages are available nationwide across 100 major grocery stores, including S&R, SM, Unimart, Landmark, Makati Supermarket, AllDays, and Royal Duty-Free.
In the Philippines, Delicato is exclusively distributed by Hightower Inc. For the latest updates and promotions, follow Delicato Philippines on Instagram and Facebook.
About FairPrice Group
FairPrice Group, Singapore’s largest grocery retailer, made its first foray into the Philippine market in 2023 with the introduction of its FairPrice Brand chips and nuts. These award-winning products quickly became available in 130 supermarkets across Metro Manila, including SM, WalterMart, Landmark, and AllDay. Delicato is the latest addition to FairPrice Group’s growing footprint in the Philippines, bringing a gourmet taste of Singapore to Filipino consumers.
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